‘Cholita’ is a term that refers to Bolivian indigenous women of the Aymara and Quechua cultures. Once loaded with disparaging undertones, women have reclaimed the word as a badge of pride.

Cholitas are recognizable by their colorful and distinctive traditional dress. This consists typically of a long, flamboyant puffed skirt (la pollera), a frilly blouse (la blusa), and a woolen shawl (la manta).

The outfit is topped off with its most iconic feature, a large bowler hat. Women in customary cholita clothing are part of the fabric of Bolivian cities like La Paz.

Cholita wrestling is inspired by the Mexican Lucha libre style and the popularised WWE form in the USA. The difference is that the combatants are cholita women in full traditional dress. The matches are choreographed and designed to entertain.